Wanting is automatic — and so are the thoughts that follow it. This module is about catching those thoughts, challenging them, and learning to think differently in the moments that matter most.
The process called RESTRAINT in moments of wanting is the key behavioural attribute of those who lose weight and keep it off. You will be invited to discover that automatic thoughts — permission thoughts — occur in moments of wanting that give justification as to why you should eat or overeat.
You will be asked to learn your automatic permission thoughts and ultimately challenge or displace them. Changing these thoughts is the mechanism of sustained adherence to changes in behaviour that land you at your best weight.
This module describes how to develop, as best you can, the capacity to restrain against wanting. It is about the processes of human decision making.
When wanting is reflexively triggered, it gets shuttled up to the third layer of the appetite system — the executive system, the conscious part of the brain where decisions get made. To understand this part of the brain, think of it as composed of two parts. The first is a fast and automatic system of thinking that focuses on the immediate. The second is a slow, deliberate system that is able, when assessing choices, to consider the future.
To further understand this part of the brain, there is one more key point: the second part — the part that thinks slowly and about the future — is usually asleep. Most decisions are made by the first system, the fast-thinking system, especially decisions around food.
In this module you will develop the skill of using the second part — the SLEEPY EXECUTIVE — as much as possible at key decision moments around eating, drinking, and activity. This skill of restraint goes by many names in the literature; we will use the term cognitive restraint. This was described by Rena Wing, the grandmother of behavioural weight management, as the central behavioural attribute of those who sustainably lose weight.
Like wanting, the capacity to develop cognitive-executive restraint is a variable trait and is highly heritable. Fortunately, effective behavioural strategies exist to improve restraint skills. Restraint development involves changing thinking. Cognitive-behavioural therapy and acceptance-based therapy play large parts in restraint skill development. The skill of cognitive restraint can be learned and improved over time and with repetition — much like a muscle builds in strength when working against resistance. MRI studies have shown changes in this part of the brain in as early as 12 weeks for those who consistently practice these skills.
You will be invited to discover and ultimately change the autopilot thinking — the automatic permission thoughts — that occur quickly and automatically in moments of wanting. Then you will learn and practice new restraint thinking patterns that support sustained behavioural change.
Cognitive restraint is the central behavioural attribute of those who sustainably lose weight.
Did you know permission thoughts exist for a reason? For our ancestors, when a calorie opportunity was subconsciously recognized — that is, when wanting was triggered — thoughts immediately followed about how and why they should go and get. These thoughts did nothing less than ensure survival in a calorie-unreliable world. It makes sense that they would be persuasive. It also makes sense that they would be automatic. They are learned from past successful food-finding missions.
This section describes how to develop, as best you can, the capacity to restrain against wanting. Restraint means changing your thinking, and then your behaviour, in moments of wanting. It is about the processes of human decision making.
When wanting is reflexively triggered, it gets shuttled up to the executive system — the front of the brain, the conscious part where decisions get made. To understand this part of the brain, think of it as composed of two parts.
The first is called the autopilot, or system one — a fast and automatic system of thinking that focuses on immediate gratification. The second is the potential hero of this story: the SLEEPY EXECUTIVE, or system two — a slow, deliberate system of thinking that is able, when considering choices, to weigh consequences and consider the future. To further understand the sleepy executive, there is one more key point: this part that thinks slowly and about the future is usually fast asleep, and not involved in most decisions. Most decisions get made by the autopilot, the fast thinking system — especially decisions around food. These automatic thoughts are also called cognitive bias.
This section discusses the skill of waking and using the sleepy executive to your advantage in moments of wanting. These are the key decision moments regarding eating, drinking, and activity that determine1 one's best weight. This skill of restraint goes by many names in the literature, depending on whether you are reading neuroscience or psychology — we will use the term cognitive restraint, described by Rena Wing2, the grandmother of behavioural weight management, as the central behavioural attribute of those who sustainably lose weight.
When it comes to restraint skills, not everyone is on an even playing field. Cognitive-executive restraint is considered a variable trait3 and is highly heritable. Fortunately, effective behavioural strategies4 exist to improve restraint skills. Restraint development involves changing thinking. Cognitive-behavioural therapy and acceptance-based therapy play large parts in this work. The skill of cognitive restraint can be learned and improved over time and with repetition — much like a muscle builds in strength when working against resistance. MRI studies have shown changes in this part of the brain in as early as 12 weeks in those who successfully practice restraint.
In this module you will be invited to discover, challenge, and ultimately change autopilot thoughts — also called PERMISSION THOUGHTS. Permission thoughts speak in moments of wanting about why one should eat or eat more. They sound like justifications or rationalizations. New thinking in moments of wanting can be learned and practiced, and this new "restraint thinking" is the foundation of sustained behavioural change. In best-weight terms, this is the skill that generates adherence to a long-term, overall lower calorie intake.
We now live in an environment where calories are limitless, yet permission thoughts are a built-in part of food decisions that drive us in the opposite direction of our best weight. Permission thinking is another example of a system that conferred advantage in a former environment, and now confers disadvantage in this one.
So wanting and permission thinking are both automatic. We don't control them. They come from underneath as we navigate this food-filled environment.
Capturing permission thoughts sounds easy enough, but in fact they are automatic and fleeting, and often go unnoticed. Permission thoughts have three unique characteristics:
The following are common categories of permission thoughts. They are universal enough that we can name them.
Once you have captured your permission thoughts, ask: Where's the evidence? What evidence supports the thinking, and what evidence does not?
Imagine you have been accused of a crime and you're standing in court. The prosecution lawyer stands up and gives the jury three convincing arguments as to why you should be convicted. The jurors nod their heads. You're worried. The prosecution rests. If the case ended here, you would most likely be convicted. But what about the defense? Imagine next that a highly skilled defense lawyer stands up and expertly refutes and discredits the prosecution's three arguments. Case closed; you go free. To challenge permission thoughts, you need to bring forward evidence that refutes and discredits the permission thinking — and sways your jury back in your favour.
The evidence is called restraint thinking. For our purposes it is also called values-based thinking: Do I value this? Is this important to me? How will I feel afterwards?
Below are 13 categories of permission thoughts you may recognize, each paired with a restraint response. Once you have captured and challenged a permission thought, new restraint thinking essentially writes itself.
I have said this before and not eaten less later. Anyway, this is about this moment, and building the skill in this moment.
If it comes down to what I deserve, I deserve to feel in the direction of what's important to me. This is not important to me — and in fact this would leave me feeling regretful and unhappy. I don't deserve that.
If I go and see, I will be more likely to have something. And if I have something, I will be likely to have more.
Struggling with weight is a real condition. I have support, I have access to treatment, this is a long-term project — and every moment of restraint counts.
If this is important to me, I can have it — but not for this reason. Rewarding "doing well" with a setback does not make sense.
Struggling with weight is a real condition. I have support, I have access to treatment, this is a long-term project — and every moment of restraint counts.
I value food and fun, drinks, socialization, and celebration. Is this one of those moments? If not, I should advocate for myself and continue in the direction of what is important to me.
I should do what I want — but do I want this? Is this important to me? Because if it isn't, I may feel regretful and unhappy afterwards, and that I don't want.
My key skill is restraint in the moment of wanting; effort against resistance builds my restraint skills like exercise builds muscle. Landing at the right calorie level on a given day is a secondary consideration. If I am hungry, or if I really value this, then fine. Otherwise, just because I have room does not mean I should eat it.
My effort should be in the direction of restraint skill development. So if this is not for hunger, and is not important to me, I can pass.
After eating this, will I really feel less stressed, tired, upset, or sad? I know I will feel relief from wanting — but only for a moment, and nothing else will change. In fact, I may feel more stressed, tired, upset, or sad after eating it.
If this is important to me, I should have it. But the length of time since I last had it will not play into my decision.
Is this important to me now, and how will I feel afterwards? My efforts should be in the direction of restraint skill development and finding my best weight.
You may notice a pattern. Permission thoughts focus on the immediate, and discount the future. Restraint thoughts do the opposite.
When wanting arrives, and a permission thought follows, ask yourself these three questions. They are at the root of all restraint thinking.
Amazingly, if done properly, displacing permission thoughts can directly reduce wanting itself. Like turning down a dimmer switch, restraint thoughts may dim or turn down the volume of the impulse — literally making wanting feel less strong.
Behavioural treatment is the foundation, but it isn't the only treatment. Safe and effective obesity medication can be added alongside the modules — at the start of your journey, or later on.
Learn about medication →